SHEKARI · SERVICES
Website migrations with SEO risk controlled
A CMS or domain migration affects more than deployment. URL changes, redirects, rendering and metadata can change how search engines crawl and index your website. I help plan the critical mappings, validate the release and monitor what happens afterwards.
When is this service relevant?
Typical situations worth investigating before choosing the next step.
Moving from WordPress to Laravel or a custom CMS.
Redesigning a site with a different URL structure.
Investigating traffic loss or 404s after an earlier migration.
Scope and potential deliverables
The final scope is agreed after reviewing the website; these are typical work areas.
Inventory of priority URLs and old-to-new mapping
Redirect, canonical, hreflang and sitemap review
Pre-launch test plan for staging and release
Post-launch monitoring and remediation priorities
How the engagement works
The steps are adjusted to the scope we agree on.
- 01
Inventory critical URLs and identify technical constraints
- 02
Plan redirects and run pre-launch checks
- 03
Verify the release and investigate issues after launch
IN-DEPTH GUIDE
SEO migration planned before the launch date
Useful details to consider before deciding on this service.
A platform change, domain move or URL redesign can affect years of accumulated organic visibility. I plan migration work around the URLs, content and search signals that must survive the release.
Benchmark what matters before the move
Important URLs, search clicks, indexation, backlinks and conversion paths are documented. Without a baseline, post-launch diagnosis becomes guesswork.
Map URLs and test in staging
Each legacy URL needs an appropriate destination. Redirects, canonicals, internal links, hreflang and staging directives are checked before launch.
Run a controlled release
Teams agree on checkpoints, owners and fallback options. HTTP responses, redirects, XML sitemaps and critical journeys are verified immediately.
Monitor and correct after launch
Search Console and analytics are reviewed against the baseline. Temporary fluctuations are possible, but technical errors must not be dismissed as normal.
START A CONVERSATION
Plan your website migration
Tell me the current platform and what is changing.
FAQ
Frequently asked questions
A few useful details before we begin.
Can a migration be guaranteed without traffic loss?
No. There is no zero-risk guarantee, but planning and testing can reduce preventable failures.
When should SEO join the project?
Before URL structures and deployment plans are finalized.
What if the migration already happened?
I start by comparing URLs, redirects, indexing and content before and after the move.